The University of Sunderland believed strongly that it was possible to capture course information at the approval stage in such a way as to assist its repurposing for other uses and that preparing programme specifications in plain English need not amount to ‘dumbing down’. The academic experience committee agreed a revised programme specification template which was successfully piloted and experience to date suggests that the university is successfully maintaining an appropriate balance accessibility and academic integrity.
‘More is not necessarily better and plain English need not be a barrier to academic precision.’ University of Sunderland
Staffordshire University has also been providing guidance to staff to enable content to be written in such a way that it can be written once and used again for multiple purposes. As well as language and terminology this also includes consideration of formatting (eg capitalisation which is rarely used in published marketing literature) and Disability Discrimination Act requirements.